Resonance Selects,
Friction Reveals.
The Resonance Bridge™, Emotional Intelligence for
Hospitality, Private Equity and Family Offices.
We measure what others can't see but feel.
The emotional pull that protects pricing power.
The emotional pull between brands and the guests or clients who choose them. Benchmarked against competitors. Stripped away of noise and vanity metrics.
Are you leading - or falling behind ?
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Before any experience is delivered,
an instinctive choice is made.
What is the Resonance ?
In a customer's journey, the first choice is instinctive.
It is governed by perception, tone and an inner sense of belonging.
Not feature. Not price. But Resonance.
The Resonance Bridge™ is a proprietary methodology, refined through Harvard Business School, that measures this invisible pull:
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Where you stand versus your direct competitors
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Which narratives hold and which fade
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Where you're losing customers before they ever contact you
This is the signal beneath the noise. The truth your dashboard doesn't show.
Based in Geneva, we operate across markets and locations.
There are only a few levels where growth breaks.
The Levels
Growth Mechanisms:
timing, sequence and conviction.
Resonance is level 0,
But once you understand where you stand, you need to know where the problem actually lives.
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LEVEL 1 - DEMAND : Is the market real ?
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LEVEL 2 - ACQUISITION & RETENTION – Are you capturing it ?
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LEVEL 3 - PRICING POWER - Do you have permission ?
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LEVEL 4 - OPERATIONS – Is structure enabling sovereignty ?
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SYNTHESIS - THE DECISION – Right lever, right time ?
Fixing Level 2 when the problem is Level 1 doesn't just fail—it makes things worse.
Optimising pricing when demand doesn't exist burns credibility. Restructuring operations when pricing permission is broken accelerates collapse.
The sequence matters as much as the solution.
What we protect
Growth that compounds instead of collapses.
Resonance that builds pricing power over time.
Structure that creates sovereignty.
What Working Together Looks Like
Start Small.
Go deeper when it makes sense.
Each stage of collaboration de-risks the next.
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RESONANCE SNAPSHOT
Your Brand vs two competitors. Six month of signal.
Clear Diagnosis, with strategic priorities, delivered in one month.
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FULL BENCHMARK
Complete competitive intelligence across markets.
24-month depth. Seasonal patterns. Demand correlation.
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RETAINER
Every engagement earns the next. Trust is built, not assumed.
The Results
Clarity ,
as a methodology
Since 2024 our results for our clients :
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100% ROI positive accros all engagements
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2-3x year-on-year revenue growth in hospitality.
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Award-Winning repositioning at national scale
These results weren't luck.
They emerged from a discipline: stress-testing assumptions before commitment, operating at the decision layer that governs WHEN to act, not just HOW.
Structure creates results. Results confirm structure.
Capturing real-time demand, before competitors see it.
in 2025, we identified unusual demand building from an ASEAN country toward the Alps.
Using the Resonance Bridge™, we verified quickly: what were these travellers resonating to ? Which positioning was creating pull ?
The answers were specific, not assumed.
From there: bespoke offers designed with precision. Targeted campaigns were deployed fast. Demand was captured, Margins were protected.
No guesswork, even under real-time demand signals.
Precision targeting that captures pricing power rather than competes on rate.
A market worth entering, at the right time.
planning expansion into a the region. Internal projections were optimistic. The board was ready to commit.
We built financials and demand models from scratch: patient flows, referral patterns, competitive positioning, demographic shifts, and seasonality.
The model exposed a gap between assumed demand and structural reality. The issue wasn’t market depth, but timing: the planned opening sat just ahead of a low-season period, depressing early demand.
The opening was pushed to align with higher-demand months. Assumptions were revised. A stronger entry point was identified.
Bank validation and loan for full CAPEX was built on structure, not hope.
Good work comes from Good fit.
Here's how to know if this is right for you.
Who is it for
Delivering value
consistently, over time.
For Hospitality, Family Offices and Private Equity partners where value is created through sequencing, positioning and patience.
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Downside Protection - reversals are expensive.
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Timing & Correctness – both matter as much.
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Clarity - when more data stop helping.
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Resonance – Pricing power and identity are assets worth protecting
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Decision Making – where decision starts with a belief worth breaking.
This work is sometimes described as Defensive Growth, but it's only half true.
The real goal is not just avoid destroying value,
It is about making sure Value is created and delivered, consistently over time.
If speed matters more than correctness,
or if mistakes are cheap and reversible,
this work is not for you.
Boutique by Design.Tailored by Nature.
Crescent Partner.
Downside protection through structure.
Before capital moves.
Forged in execution.
Elevated through Harvard Business School.
Based in Geneva. Working across Markets
Cyril Picard
CEO-Founder
Data serves the decision.
Not the other way around.
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